ZOOM Visual Identity
Visual identity proposal for an awareness campaign, with a competition of nature photography.
Scientifically speaking, both photography and nature are related to light absorption phenomenons. In photography, due to photosensible surfaces, and in nature by the presence of the photosynthetic pigments named Chlorophyll.
This identity was constructed through the skeleton of the photosynthesis process and it’s molecular structure, resulting in a live and chameleonic brand, sensible to it’s surroundings.