Portuguese Resuscitation Council
A life-saving mission evolved into trusted public identity
Branding
Web UX
Every second matters when a life is at risk
The Portuguese Resuscitation Council (CPR) plays a vital role in training people to act with confidence, knowledge, and care when providing life-saving support. Before this work, CPR lacked visual consistency, fragmenting their authority as a national reference in resuscitation. Translating that responsibility into a identity shaped key challenges:
1
Position CPR as a national reference in resuscitation
2
Strengthen ties with healthcare professionals and communities
3
Deliver accessible education that raises awareness and saves lives
Identity
Where breath and heart unite in care
The heart-lung symbol creates immediate recognition across medical contexts. By uniting both organs in symbiotic form, it signals CPR's expertise. Red represents circulation, blue oxygenation. The symbol was tested across scales to ensure legibility from cards to signage, making the organization identifiable to healthcare professionals.
Website
Clear access to life-saving knowledge
The website prioritizes training discovery through clean navigation guiding visitors from awareness to courses and membership. E-commerce for materials integrates with registration, eliminating friction between learning and participation. Rounded design reinforces approachability while transforming visitors into members.
Website Engineering
Widgilabs
Results
The brand that moves people to act
The identity strengthened CPR's role in resuscitation training, improving recognition and engagement across institutional and community contexts. By establishing clearer visual presence across healthcare settings, training platforms, and educational materials, the brand directly supports CPR's mission to train people who save lives.
From learning to lifesaving
Across classrooms and communities, the identity transformed learning into participation.
Through thoughtful synthesis, our brand now gives form to our mission, responsibility, and real-world impact of our work.
Micaela Monteiro
Advisor at Conselho Português de Ressuscitação
Beyond design, this work supports people who step forward when clarity and action are needed most. By strengthening how knowledge is shared and applied, it enables communities to respond together with confidence, care, and purpose.
Nebulae Software
Cloud software partner branded for startup transformation
Identity System
Art Direction
Discover the vision
Portuguese Resuscitation Council
A life-saving mission evolved into trusted public identity
Branding
Web UX
Healthcare
Every second matters when a life is at risk
The Portuguese Resuscitation Council (CPR) plays a vital role in training people to act with confidence, knowledge, and care when providing life-saving support. Before this work, CPR lacked visual consistency, fragmenting their authority as a national reference in resuscitation. Translating that responsibility into a identity shaped key challenges:
1
Position CPR as a national reference in resuscitation
2
Strengthen ties with healthcare professionals and communities
3
Deliver accessible education that raises awareness and saves lives
Identity
Where breath and heart unite in care
The heart-lung symbol creates immediate recognition across medical contexts. By uniting both organs in symbiotic form, it signals CPR's expertise. Red represents circulation, blue oxygenation. The symbol was tested across scales to ensure legibility from cards to signage, making the organization identifiable to healthcare professionals.
Website
Clear access to life-saving knowledge
The website prioritizes training discovery through clean navigation guiding visitors from awareness to courses and membership. E-commerce for materials integrates with registration, eliminating friction between learning and participation. Rounded design reinforces approachability while transforming visitors into members.
Website Engineering
Widgilabs
Results
The brand that moves people to act
The identity strengthened CPR's role in resuscitation training, improving recognition and engagement across institutional and community contexts. By establishing clearer visual presence across healthcare settings, training platforms, and educational materials, the brand directly supports CPR's mission to train people who save lives.
From learning to lifesaving
Across classrooms and communities, the identity transformed learning into participation.
Through thoughtful synthesis, our brand now gives form to our mission, responsibility, and real-world impact of our work.
Micaela Monteiro
Advisor at Conselho Português de Ressuscitação
Beyond design, this work supports people who step forward when clarity and action are needed most. By strengthening how knowledge is shared and applied, it enables communities to respond together with confidence, care, and purpose.
Nebulae Software
Cloud software partner branded for startup transformation
Identity System
Art Direction
Technology
Discover the vision
Portuguese Resuscitation Council
A life-saving mission evolved into trusted public identity
Branding
Web UX
Healthcare
Every second matters when a life is at risk
The Portuguese Resuscitation Council (CPR) plays a vital role in training people to act with confidence, knowledge, and care when providing life-saving support. Before this work, CPR lacked visual consistency, fragmenting their authority as a national reference in resuscitation. Translating that responsibility into a identity shaped key challenges:
1
Position CPR as a national reference in resuscitation
2
Strengthen ties with healthcare professionals and communities
3
Deliver accessible education that raises awareness and saves lives
Identity
Where breath and heart unite in care
The heart-lung symbol creates immediate recognition across medical contexts. By uniting both organs in symbiotic form, it signals CPR's expertise. Red represents circulation, blue oxygenation. The symbol was tested across scales to ensure legibility from cards to signage, making the organization identifiable to healthcare professionals.
Website
Clear access to life-saving knowledge
The website prioritizes training discovery through clean navigation guiding visitors from awareness to courses and membership. E-commerce for materials integrates with registration, eliminating friction between learning and participation. Rounded design reinforces approachability while transforming visitors into members.
Website Engineering
Widgilabs
Results
The brand that moves people to act
The identity strengthened CPR's role in resuscitation training, improving recognition and engagement across institutional and community contexts. By establishing clearer visual presence across healthcare settings, training platforms, and educational materials, the brand directly supports CPR's mission to train people who save lives.
From learning to lifesaving
Across classrooms and communities, the identity transformed learning into participation.
Through thoughtful synthesis, our brand now gives form to our mission, responsibility, and real-world impact of our work.
Micaela Monteiro
Advisor at Conselho Português de Ressuscitação
Beyond design, this work supports people who step forward when clarity and action are needed most. By strengthening how knowledge is shared and applied, it enables communities to respond together with confidence, care, and purpose.
Nebulae Software
Cloud software partner branded for startup transformation
Identity System
Art Direction
Technology
Discover the vision
Portuguese Resuscitation Council
A life-saving mission evolved into trusted public identity
Branding
Web UX
Healthcare
Every second matters when a life is at risk
The Portuguese Resuscitation Council (CPR) plays a vital role in training people to act with confidence, knowledge, and care when providing life-saving support. Before this work, CPR lacked visual consistency, fragmenting their authority as a national reference in resuscitation. Translating that responsibility into a identity shaped key challenges:
1
Position CPR as a national reference in resuscitation
2
Strengthen ties with healthcare professionals and communities
3
Deliver accessible education that raises awareness and saves lives
Identity
Where breath and heart unite in care
The heart-lung symbol creates immediate recognition across medical contexts. By uniting both organs in symbiotic form, it signals CPR's expertise. Red represents circulation, blue oxygenation. The symbol was tested across scales to ensure legibility from cards to signage, making the organization identifiable to healthcare professionals.
Website
Clear access to life-saving knowledge
The website prioritizes training discovery through clean navigation guiding visitors from awareness to courses and membership. E-commerce for materials integrates with registration, eliminating friction between learning and participation. Rounded design reinforces approachability while transforming visitors into members.
Website Engineering
Widgilabs
Results
The brand that moves people to act
The identity strengthened CPR's role in resuscitation training, improving recognition and engagement across institutional and community contexts. By establishing clearer visual presence across healthcare settings, training platforms, and educational materials, the brand directly supports CPR's mission to train people who save lives.
From learning to lifesaving
Across classrooms and communities, the identity transformed learning into participation.
Through thoughtful synthesis, our brand now gives form to our mission, responsibility, and real-world impact of our work.
Micaela Monteiro
Advisor at Conselho Português de Ressuscitação
Beyond design, this work supports people who step forward when clarity and action are needed most. By strengthening how knowledge is shared and applied, it enables communities to respond together with confidence, care, and purpose.
Nebulae Software
Cloud software partner branded for startup transformation
Identity System
Art Direction
Technology
Discover the vision