OSM - The Art of Engineering
Rebranding engineering heritage into an industrial reference
Brand System
Product UX
Industrial
When legacy is no longer enough
OSM – The Art of Engineering has a long legacy of precision and innovation in stone extraction, rooted in manufacturing pneumatic drilling solutions. As the company evolved, its brand needed to reflect its engineering excellence and global ambition, while addressing key strategic challenges:
1
Evolve the brand while preserving its heritage and trust
2
Unify all channels under a single identity that scales globally
3
Establish the brand as a clear industry benchmark
Identity
Shaped by metal and motion
Inspired by metal structures and the vibration of pneumatic hammers, the design reflects strength and motion. Built to translate naturally into metal fabrication, it integrates directly into OSM’s products. Red expresses energy, while black conveys power, shaping a confident identity.
Renderings
Revealing precision through stillness
3D renderings created from original technical models are presented like museum pieces, where clean backgrounds and subtle lighting highlight form and bring refinement to a traditionally utilitarian industry.
Website
An experience shaped around the product
The website presents OSM’s product ecosystem through immersive visuals and interactive 360° views, enabling detailed exploration and informed configuration. It also functions as a central catalogue for selecting solutions and requesting tailored quotes.
Website Engineering
Netgocio
Application
Wireless control for safe operation
The machine remote control application enables operators to safely control OSM machines wirelessly, with real-time speed and power adjustments, movement control, and alerts for warnings and maintenance, improving both safety and operational control.
Mobile Engineering
Waterdog
Results
Engineering reliability at industrial scale
The brand evolved into a scalable system, supporting OSM’s expanding products, international markets, and global trade fairs. Its visual framework remained unified and flexible, integrating new machines and technologies without operational fragmentation.
40+
globally aligned markets
100+
systemised solutions
30+
unified brand rollouts
Operational consistency
Across products, factories, and global exhibitions, the system maintained alignment, recognition, and performance in real industrial conditions.
Rooted in our heritage, the new identity delivers the clarity, strength, and consistency our engineering demands.
André Ferreira
CEO at OSM The Art of Engineering
OSM demonstrates how a disciplined brand system sustains industrial growth where performance cannot fail. Built on precision and structure, it ensures engineering operates reliably, at scale, and under pressure.
ECO - Economia Online
Building Portugal’s first mobile-native economic digital brand
System Architecture
Product UX
OSM - The Art of Engineering
Rebranding engineering heritage into an industrial reference
Brand System
Product UX
Industrial
When legacy is no longer enough
OSM – The Art of Engineering has a long legacy of precision and innovation in stone extraction, rooted in manufacturing pneumatic drilling solutions. As the company evolved, its brand needed to reflect its engineering excellence and global ambition, while addressing key strategic challenges:
1
Evolve the brand while preserving its heritage and trust
2
Unify all channels under a single identity that scales globally
3
Establish the brand as a clear industry benchmark
Identity
Shaped by metal and motion
Inspired by metal structures and the vibration of pneumatic hammers, the design reflects strength and motion. Built to translate naturally into metal fabrication, it integrates directly into OSM’s products. Red expresses energy, while black conveys power, shaping a confident identity.
Renderings
Revealing precision through stillness
3D renderings created from original technical models are presented like museum pieces, where clean backgrounds and subtle lighting highlight form and bring refinement to a traditionally utilitarian industry.
Website
An experience shaped around the product
The website presents OSM’s product ecosystem through immersive visuals and interactive 360° views, enabling detailed exploration and informed configuration. It also functions as a central catalogue for selecting solutions and requesting tailored quotes.
Website Engineering
Netgocio
Application
Wireless control for safe operation
The machine remote control application enables operators to safely control OSM machines wirelessly, with real-time speed and power adjustments, movement control, and alerts for warnings and maintenance, improving both safety and operational control.
Mobile Engineering
Waterdog
Results
Engineering reliability at industrial scale
The brand evolved into a scalable system, supporting OSM’s expanding products, international markets, and global trade fairs. Its visual framework remained unified and flexible, integrating new machines and technologies without operational fragmentation.
40+
globally aligned markets
100+
systemised solutions
30+
unified brand rollouts
Operational consistency
Across products, factories, and global exhibitions, the system maintained alignment, recognition, and performance in real industrial conditions.
Rooted in our heritage, the new identity delivers the clarity, strength, and consistency our engineering demands.
André Ferreira
CEO at OSM The Art of Engineering
OSM demonstrates how a disciplined brand system sustains industrial growth where performance cannot fail. Built on precision and structure, it ensures engineering operates reliably, at scale, and under pressure.
ECO - Economia Online
Building Portugal’s first mobile-native economic digital brand
System Architecture
Product UX
Editorial
OSM - The Art of Engineering
Rebranding engineering heritage into an industrial reference
Brand System
Product UX
Industrial
When legacy is no longer enough
OSM – The Art of Engineering has a long legacy of precision and innovation in stone extraction, rooted in manufacturing pneumatic drilling solutions. As the company evolved, its brand needed to reflect its engineering excellence and global ambition, while addressing key strategic challenges:
1
Evolve the brand while preserving its heritage and trust
2
Unify all channels under a single identity that scales globally
3
Establish the brand as a clear industry benchmark
Identity
Shaped by metal and motion
Inspired by metal structures and the vibration of pneumatic hammers, the design reflects strength and motion. Built to translate naturally into metal fabrication, it integrates directly into OSM’s products. Red expresses energy, while black conveys power, shaping a confident identity.
Renderings
Revealing precision through stillness
3D renderings created from original technical models are presented like museum pieces, where clean backgrounds and subtle lighting highlight form and bring refinement to a traditionally utilitarian industry.
Website
An experience shaped around the product
The website presents OSM’s product ecosystem through immersive visuals and interactive 360° views, enabling detailed exploration and informed configuration. It also functions as a central catalogue for selecting solutions and requesting tailored quotes.
Website Engineering
Netgocio
Application
Wireless control for safe operation
The machine remote control application enables operators to safely control OSM machines wirelessly, with real-time speed and power adjustments, movement control, and alerts for warnings and maintenance, improving both safety and operational control.
Mobile Engineering
Waterdog
Results
Engineering reliability at industrial scale
The brand evolved into a scalable system, supporting OSM’s expanding products, international markets, and global trade fairs. Its visual framework remained unified and flexible, integrating new machines and technologies without operational fragmentation.
40+
globally aligned markets
100+
systemised solutions
30+
unified brand rollouts
Operational consistency
Across products, factories, and global exhibitions, the system maintained alignment, recognition, and performance in real industrial conditions.
Rooted in our heritage, the new identity delivers the clarity, strength, and consistency our engineering demands.
André Ferreira
CEO at OSM The Art of Engineering
OSM demonstrates how a disciplined brand system sustains industrial growth where performance cannot fail. Built on precision and structure, it ensures engineering operates reliably, at scale, and under pressure.
ECO - Economia Online
Building Portugal’s first mobile-native economic digital brand
System Architecture
Product UX
Editorial
See the product
OSM - The Art of Engineering
Rebranding engineering heritage into an industrial reference
Brand System
Product UX
Industrial
When legacy is no longer enough
OSM – The Art of Engineering has a long legacy of precision and innovation in stone extraction, rooted in manufacturing pneumatic drilling solutions. As the company evolved, its brand needed to reflect its engineering excellence and global ambition, while addressing key strategic challenges:
1
Evolve the brand while preserving its heritage and trust
2
Unify all channels under a single identity that scales globally
3
Establish the brand as a clear industry benchmark
Identity
Shaped by metal and motion
Inspired by metal structures and the vibration of pneumatic hammers, the design reflects strength and motion. Built to translate naturally into metal fabrication, it integrates directly into OSM’s products. Red expresses energy, while black conveys power, shaping a confident identity.
Renderings
Revealing precision through stillness
3D renderings created from original technical models are presented like museum pieces, where clean backgrounds and subtle lighting highlight form and bring refinement to a traditionally utilitarian industry.
Website
An experience shaped around the product
The website presents OSM’s product ecosystem through immersive visuals and interactive 360° views, enabling detailed exploration and informed configuration. It also functions as a central catalogue for selecting solutions and requesting tailored quotes.
Website Engineering
Netgocio
Application
Wireless control for safe operation
The machine remote control application enables operators to safely control OSM machines wirelessly, with real-time speed and power adjustments, movement control, and alerts for warnings and maintenance, improving both safety and operational control.
Mobile Engineering
Waterdog
Results
Engineering reliability at industrial scale
The brand evolved into a scalable system, supporting OSM’s expanding products, international markets, and global trade fairs. Its visual framework remained unified and flexible, integrating new machines and technologies without operational fragmentation.
40+
globally aligned markets
100+
systemised solutions
30+
unified brand rollouts
Operational consistency
Across products, factories, and global exhibitions, the system maintained alignment, recognition, and performance in real industrial conditions.
Rooted in our heritage, the new identity delivers the clarity, strength, and consistency our engineering demands.
André Ferreira
CEO at OSM The Art of Engineering
OSM demonstrates how a disciplined brand system sustains industrial growth where performance cannot fail. Built on precision and structure, it ensures engineering operates reliably, at scale, and under pressure.
ECO - Economia Online
Building Portugal’s first mobile-native economic digital brand
System Architecture
Product UX
Editorial
See the product